September 28, 2013

FRENCH KISS - South Coast Plaza Unveils Its Fall Fashion Portfolio

Every year, the luxury shopping center South Coast Plaza produces their Fall Fashion Portfolio featuring the top fall fashion trends of their retailers. This year, the catalog was shot in Paris by the New York based, London born photographer Sharif Hamza and is filled with drool worthy images of CHANEL, Versace, Fendi, Chloé, Balenciaga, and Barbara Bui, just to name a few. Some of the gorgeous images are below, but you can view the entire Fall Fashion Portfolio Catalog HERE.

We were honored to design some of the brand identity, couture stationery and event collateral to celebrate this special event again this year. After all, who wouldn't be inspired by the classic elegance overflowing in Paris? In true French fashion, we took inspiration from the ornate ironwork found in The City of Lights juxtaposed against the chic, classic Black & White color palette and No. graphics that remain a signature look for CHANEL fashions, scents, and accessories.

Donna Karan New York Dress / Stuart Weitzman boots /  Chanel inspired florals by Lilla Bello.

Our couture invitations to the dinner celebrating the catalog launch were as decorative as the ironwork in Paris, yet as classic as a CHANEL suit. Letterpressed, die-cut and foil stamped with Gold, these beauties were held in the pocket of a little black folder and tied with a striped Black & White grosgrain ribbon. Complete with gold scrollwork corners, these invites were Ooh La La...and oh so French!

The "Supersized Coats" fashion trend for fall was featured in the invitation suite with this winter white oversized cape by Barbara Bui.

The press kit carried through the Black, White and Gold Chanel inspired design and also featured 
letterpress business cards with gold foil stamping as well as a beautiful black folder with foil stamping.
All event branding, stationery, and marketing collateral by Figmint Design.

The VIP dinner celebration was held at Lucques in West Hollywood where no detail was spared. 
The table was set to French perfection with lush creamy florals by White Lilac Inc. 
and glamorous Black, White & Gold place settings by Casa dePerrin

Editors from VogueC Magazine, Vanity FairWWDAngelenoFashion Trends Daily,
just to name a few, enjoyed a lavish dinner prepared by the culinary masters
in the kitchen while toasting to South Coast Plaza.

Cheers to another beautiful Fall Portfolio event and a prosperous year to come!

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