September 28, 2013

FRENCH KISS - South Coast Plaza Unveils Its Fall Fashion Portfolio

Every year, the luxury shopping center South Coast Plaza produces their Fall Fashion Portfolio featuring the top fall fashion trends of their retailers. This year, the catalog was shot in Paris by the New York based, London born photographer Sharif Hamza and is filled with drool worthy images of CHANEL, Versace, Fendi, ChloĆ©, Balenciaga, and Barbara Bui, just to name a few. Some of the gorgeous images are below, but you can view the entire Fall Fashion Portfolio Catalog HERE.

We were honored to design some of the brand identity, couture stationery and event collateral to celebrate this special event again this year. After all, who wouldn't be inspired by the classic elegance overflowing in Paris? In true French fashion, we took inspiration from the ornate ironwork found in The City of Lights juxtaposed against the chic, classic Black & White color palette and No. graphics that remain a signature look for CHANEL fashions, scents, and accessories.

Donna Karan New York Dress / Stuart Weitzman boots /  Chanel inspired florals by Lilla Bello.

Our couture invitations to the dinner celebrating the catalog launch were as decorative as the ironwork in Paris, yet as classic as a CHANEL suit. Letterpressed, die-cut and foil stamped with Gold, these beauties were held in the pocket of a little black folder and tied with a striped Black & White grosgrain ribbon. Complete with gold scrollwork corners, these invites were Ooh La La...and oh so French!

The "Supersized Coats" fashion trend for fall was featured in the invitation suite with this winter white oversized cape by Barbara Bui.

The press kit carried through the Black, White and Gold Chanel inspired design and also featured 
letterpress business cards with gold foil stamping as well as a beautiful black folder with foil stamping.
All event branding, stationery, and marketing collateral by Figmint Design.

The VIP dinner celebration was held at Lucques in West Hollywood where no detail was spared. 
The table was set to French perfection with lush creamy florals by White Lilac Inc. 
and glamorous Black, White & Gold place settings by Casa dePerrin

Editors from VogueC Magazine, Vanity FairWWDAngelenoFashion Trends Daily,
just to name a few, enjoyed a lavish dinner prepared by the culinary masters
in the kitchen while toasting to South Coast Plaza.

Cheers to another beautiful Fall Portfolio event and a prosperous year to come!

May 16, 2013


When we were invited to partake in a luxurious bridal show inspired by The Great Gatsby, we didn't have to think twice. A big thanks to the incredible Good Gracious! Events for inviting us and Lilla Bello to "DecoRate" their table with couture 1920's branding for the fabulous Urban Unveiled LA show hosted by California Wedding Day and held at the historic Vibiana in downtown Los Angeles. 
Special thanks to Duke Photography and Isabel Lawrence Photographers for capturing these amazing images (as credited) while our own camera was sometimes off. Apparently, we were too busy drooling over all the deco decadence, being swept away into the roaring 20's, meeting some great new people, and perhaps having a deco cocktail or 2....Shhh!! Oh what a night! 
Our Flapper Girl inspired Escort Cards and chair treatments were all dressed up for the party, complete with hand strung metallic Silver "headband" with pearls and feathers. Gorgeous Deco gown by Caprice Bridal Boutique worn by Jessica Paterson.
Fabulous deco forals by Lilla Bello with earthy greens, succulents, orchids, feathers and metallic accents were definitely a show stopper of a "showgirl" dancing on the table all night long!
Our Metallic Mint Leather Menu cards (yes....Leather!!!!!!) enjoyed an evening of being stroked by brides-to-be and industry professionals, and being called "sexy". We may have even seen them blushing!
Fresh Mint custom linens by Designer Specialty Linens laid the foundation for delicious bites by the Good Gracious! Events catering team. Fabulous glossy White furnishings by Rrivre Works Event Design and Rentals.
  More images can be seen on our Facebook page or California Wedding Day's Facebook page.